Ultra-processed foods (UPFs) have more in common with cigarettes than with fruit or vegetables, and require far tighter regulation, according to a new report.
UPFs and cigarettes are engineered to encourage addiction and consumption, researchers from three US universities said, pointing to the parallels in widespread health harms that link both.
UPFs, which are widely available worldwide, are food products that have been industrially manufactured, often using emulsifiers or artificial colouring and flavours. The category includes soft drinks and packaged snacks such as crisps and biscuits.
There are similarities in the production processes of UPFs and cigarettes, and in manufacturers’ efforts to optimise the “doses” of products and how quickly they act on reward pathways in the body, according to the paper from researchers at Harvard, the University of Michigan and Duke University.
One of the authors, Prof Ashley Gearhardt of the University of Michigan, a clinical psychologist specialising in addiction, said her patients made the same links: “They would say, ‘I feel addicted to this stuff, I crave it – I used to smoke cigarettes [and] now I have the same habit but it’s with soda and doughnuts. I know it’s killing me; I want to quit, but I can’t.’”



Please, explain to me how Cheerios are addictive and need to be banned.
That’s kind of loaded. Banned is a strong word but, Cheetos specifically were not only engineered to be addictive, but Frito-Lay isn’t even shy about admitting that.most of the snacks you find in the middle aisles are. Soda included.
They said Cheerios, not Cheetos. Tbf tho some of the flavored Cheerios are kind of addictive.
No, Cheerios. The heart-healthy cereal that people give to infants. That’s an “ultra-processed food”, because the phrase is bullshit.
Learn about how the human body processes carbohydrates. Then learn about what a truly “normal” amount of carbohydrates for a human to consume on a daily, weekly, annual basis is. Finally, compare that amount of “normal” carbs to the amount in a single bowl of Cheerios. Subtract the dietary fiber involved if you need precision. But the basic comparison is so obviously skewed that the dietary fiber part of the calculation is barely more than a rounding error.
Cheerios don’t need “banning” for any of the reasons we prohibit or control the sale of truly hazardous or life-threatening materials. Nobody said that is what is needed. Overconsumption of carb-heavy foods like Cheerios are bad for our health on a time scale measured in years or decades. Drinking drano is bad for your health on a time scale measured in seconds. Don’t get it twisted. Nobody’s treating eating cheerios like drinking drano. Insinuating such a thing is happening is simply incorrect and not a valid argument.
Humans need to eat more green things and eat less carbs. We need companies that serve human needs to truly serve the real human needs, not lie about the exploitable bugs in human cognition, pretend they’re “needs”, and try to say there’s nothing wrong with encouraging people to over-consume to the point of morbid obesity just to pump the shareholders’ stocks a few cents higher.
That’s the basic message. Humanity is more important than profit margins.
Yeah, and no one is saying that either.
We all agree people need to eat healthier. Targeting “ultra-processed foods” is a stupid way to accomplish that. It would backfire completely, and cause more problems than it would solve.