The proposed News Bargaining Incentive, as currently drafted, does not address the underlying issues in the News Media Bargaining Code on which it is based. Commercially focused eligibility requirements create barriers to participation for small publishers and volunteer-based community media, further entrenching the status quo in a media landscape that is already one of the most concentrated in the world. Funding is needed not only to prop up existing publishers, but to regenerate a battered news industry and better serve Australian communities with relevant and reliable news services.

https://lina.org.au/2026/04/28/news-bargaining-incentive-revenue-distribution/ and https://www.cbaa.org.au/news/cbaa-comms/2026/04/28/response-to-the-news-bargaining-incentive-consulta

you need to give them an email address but you can read some broader thoughts here https://www.crikey.com.au/2026/04/29/news-media-bargaining-incentive-big-tech-australian-news/

we have loads of great independent media that collectively control about 0.01% of the market.

they will not be seeing this money. it’s going to the oligarchy controlled legacy media.

juice media did a great bit on the previous iteration of it https://www.thejuicemedia.com/news-corp-bargaining-code/