

The other reply is wrong. If you have part of a post highlighted when you click its post number to reply, it will automatically put the highlighted text in front of the meme arrow. The image is definitely implying that the person they were replying to accidentally used a Cyrillic character.
I just can’t imagine begrudging the people trying to make money from it. Blame the platforms, sure, but conferring that blame onto individual users seems misguided.